Know What a Customer Costs to Win
Referrals are a living. They are not a system.
Local Services Ads put you in front of people already searching. Call tracking tells you which of them turned into work. The CRM makes sure none of them go cold. One number comes out the other end: what a booked job costs.
For $750K+ businesses that want revenue they can forecast.
The Gap
Three Questions Most Owners Cannot Answer
Not through carelessness. Because nothing in the business was ever built to answer them.
What does a booked job cost?
You know what you spend on advertising. That is not the same number as what it costs to win one customer, and the gap between them is where margin quietly goes.
Which channel produced that one?
Without tracking through to the booking, every channel takes credit for the same job. You end up funding the loudest one instead of the one that works.
What happened in the first five minutes?
Local work goes to whoever answers first. If a call rings out at two on a Tuesday, no amount of ad spend fixes it - you already paid for that lead.
What We Build
The Channel, and the System That Catches It
Buying attention is the easy half. Most of the money is lost after the phone rings.
Google Local Services Ads
Licence-backed placement above the normal search ads, where the intent is highest. We handle verification, budget, and the ongoing bid and review management that keeps the placement.
Call Tracking and Routing
Every inbound call attributed to the campaign that produced it, and routed so it reaches a person. A missed call is a competitor's booked job.
Speed to Lead
An automatic response the moment a lead lands - text, email or call - so the first five minutes stop depending on who happens to be free.
CRM Intake
Leads land in a system, not an inbox. Contact, source, job type and history in one place, so follow-up is a process instead of somebody's memory.
Booking and Scheduling
Turn an enquiry into a slot on the calendar without three rounds of phone tag. Fewer people lost in the gap between interested and booked.
Cost-per-Booked-Job Reporting
One dashboard running the arithmetic continuously: spend, leads, bookings, and what each booked job actually cost you.
The Math
Spend $75. Keep $175.
Illustrative figures for a home services install. Your numbers will differ. The shape of the calculation will not.
Margin on the job
What the install leaves after the cost of doing it
Cost to win it
Ad spend per booked job, not per lead
What you keep
Yours, on a customer you chose to buy
That is the entire argument for buying customers on purpose. Any job that costs less to win than it leaves behind is a job worth buying, and once you know the two numbers the only question left is how many of them you can service. Without them you are not advertising, you are hoping.
The $75 is cost per booked job, not cost per lead, and confusing those two is the most common way this arithmetic flatters itself. Local Services Ads quote $57 to $130 per lead in this market. If half your leads book, a $75 booked job means leads landing near the bottom of that range - and if a quarter book, the same spend is losing money. Measuring through to the booking is the difference between a number you can act on and a number that just looks good.
What usually runs out first is not money, it is capacity. Three installers doing three a day each is a hard ceiling, and it is worth knowing where it sits before you spend to fill it. Buying more work than you can deliver is the most expensive way to find that out.
Figures above are illustrative for a job of this size, not a reported client result.
Revenue a Buyer Can Underwrite
Every buyer discounts revenue they cannot attribute. Work that arrives through relationships is real, but a buyer knows it may leave with the owner who made them. A measured channel with a known cost per booked job is the opposite: it is repeatable, it transfers with the business, and it can be modelled. That is the difference between revenue you describe in a meeting and revenue that survives diligence.